While researching on what to do for diploma’s final year project to be inclusive of interactive media elements and communications through graphic elements, working with my course mate we came upon an ice cream shop in 2016 at Raffles Place Singapore, selling liquid nitrogen ice cream.

We decided to use this as a project and give it a new revamped graphic system.

The brand is unknown to majority, lack of brand identity and online presence in social media platforms. Our solution includes giving it a whole new look by creating an imaginary world, Ice Queen Paradice.

Geometric polygon styling to relate to theme of icy antartica.

Lacks of brand identity on the packagings

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Lacks of brand identity on the packagings ↯

Retaining the brand’s elegance concept from it’s original design, we have used the crown element as an attracting point to the newly designed logo, where you can relate a crown to the word ‘queen’.

Posters > Website > Electronic Direct Mailer > Mobile Application/Kiosk > Miscellaneous

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Posters > Website > Electronic Direct Mailer > Mobile Application/Kiosk > Miscellaneous ↯

Advertisement + Directional Posters

Ice Queen Paradice Directional Poster Mockup

Website

This website is created with the brand’s concept of Paradice, it’s a place of haven with animal friends; each representing a unique flavour of nitrogen ice cream.

Including the loyalty programme designed for Ice Queen’s branding.